Parents – mainly mothers – determine most household food purchases. Questions race through their minds as they navigate the labyrinth of products, packaging and prices.
- Is this healthy for my family?
- Will my family like this?
- How much time will it take to prepare?
- Can I afford it?
- How will it impact the future of my children, my family, my planet?
The food industry supply chain wrestles with a similarly lengthy list of concerns when gauging the value shoppers place on the answers to those questions… more