The Challenge of Sustainability

This is a very good article written by Gael O’Brien in “The Week in Ethics”

Sustainability as a global movement has for more than 20 years had an aura of ambiguity, meaning different things to different companies – from PR strategies, to building trust and reputation, to marketing strategies, to being a core business strategy, to inspiring a vision that redefines a company.

It has operated both like an umbrella, crowding under it many issues — including environmental, social, and economic — as well as a buffet from which companies, communities, and governments could address that which most directly impacted self-interest.

Read the full article here

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