Business signage: one sign, multiple perspectives.
Dr. Mandy Rudge, Senior Lecturer, Ideaschool, Eastern Institute of Technology (EIT), Taradale, Aotearoa / New Zealand In 2012 and in 2015, a group of researchers surveyed a sample of business signage in 43 North island communities and 10 communities in the South island of Aotearoa / New Zealand. It was in the process of gathering, analysing and contextualising this data that I (one of the researchers) became aware of the varied and diverse ways that people view business signage. For graphic designers it is vital that commercial signage is detectable, conspicuous, legible and comprehensible (Signage Foundation, 2012) but it should …
