Shoalhaven Tourism: a new perspective
Shoalhaven City Council over the past two years has undertaken and number of initiatives to drive the domestic and international tourism economy in order to stay relevant in a fast changing industry. • Operator relationships: – A detailed survey of the local industry, identifying issues and what the community wanted – Staff spend time out in region visiting business – Regional forums and training partnerships • International tourism: – A joint partnership with a private company and DNSW to target the Chinese and Korean markets. This initiative has resulted in significant increases (40%+) in the number of tourists visiting from …
