How can branding make a city smart?
Branding done correctly – combining research, strategy, creativity and long-term investment – can create a sense of belonging for a community and deliver long-lasting results and economic benefits. The new city centre for Maroochydore by SunCentral, a corporation set up by the Sunshine Coast Council, shows how such branding can introduce, promote and reinforce a smart city’s status. People link ‘smart cities’ to infrastructure that collects, aggregates and uses data to improve quality of life but ‘smart’ also refers to being clever and agile, being able to care for citizens and their descendants and consistently high standards. Maroochydore is set …
