Sustainability: The ‘Embracers’ Seize Advantage
SPECIAL REPORT: Sustainability & Innovation February 10, 2011 MIT Sloan Management Review How fast are businesses adopting sustainability-driven management? New study results reveal two distinct camps: ’embracers’ and ‘cautious adopters.’ And the practices of the embracers may be providing a snapshot of how the management future will look. This report on the second annual Sustainability & Innovation Global Executive Study by MIT Sloan Management Review and The Boston Consulting Group reveals two distinct camps of companies: “embracers” — those who place sustainability high on their agenda — and “cautious adopters,” who have yet to focus on more than energy cost …