Introducing Peta Ellis, CEO River City Labs.

The National Sustainability in Business Conference will be held the Hotel Grand Chancellor Brisbane from the 23-24 March 2017. The National Sustainability in Business Conference theme ‘Renewables – Markets – Innovation – Opportunities – Capital’ will address the need for sustainable business practices, and what this means in today’s ever-changing world.

Joining us at the National Sustainability in Business Conference is Peta Ellis, a Communications Professional with 16+ years’ experience in Marketing Communications, Media Relations, Publicity, Social Media Marketing and Public Profile Management.

Since 2012 Peta has worked alongside Steve Baxter, the founder of River City Labs to grow Brisbane’s Startup community and establish RCL as Brisbane’s most prominent community of Tech Startups , Entrepreneurs and industry mentors.

River City Labs is a not for profit company formed to promote and develop early stage and startup businesses and entrepreneurial activity in the mobile, Internet, telecoms and technology sector in Brisbane and surrounding regions in Australia.

Peta Ellis

Peta Ellis

The aim of River City Labs is to be a physical location to anchor the early stage and startup mobile, web and tech community in Brisbane.

Known as a super connector in the Startup space, Peta believes that quality connections and valuable mentors make all the difference in the early stages.

She works closely with Startup companies and Entrepreneurs in the first stages of development focussing on idea validation, identifying customer markets, integrated marketing strategies, pitching for investment and effective media launch campaigns.

Peta founded the Brisbane Sponsored Entrepreneur Program which leverages Corporate support enabling Startup companies to participate in a 12 week fully funded pre-accelerator program.  The program wraps structure and guidance around great teams in need of support to get them to the next stage of growth.  Suncorp, Bank of Queensland and CUA have supported this initiative in Queensland.

Through River City Labs, Peta engages with corporate organisations to facilitate meaningful relationships and ongoing support for the Startup and Entrepreneurial community. Bringing the two together enables collaboration beneficial to both parties.

For more information on the 2017 National Sustainability in Business Conference, opportunities to speak or to register for the conference, please visit the conference website.


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