Australian innovation has to be about more than start-ups and tech
There is absolutely no doubt that the global economy is more competitive than ever, and for Australia to remain productive and prosperous it is vital for business to continue to change and evolve. But when we talk about “innovation”, what exactly do we mean? Put simply, it’s about challenging the norm and doing things differently. It’s not only coming up with new products and services, but improving on what we already do and make. Innovation isn’t something that only applies to start-ups or tech companies. It applies right across the economy, to both established and new businesses. Innovation matters as much to …