Does Sustainability Communications Have To Be So Boring?
In the earnest, fact-based world of sustainability communications there is no room for spin, but companies need to be brave enough to talk about failure, says PR agency boss Lou Hoffman. Companies hate talking about their failures, especially when it comes to sustainability. But being open about their weaknesses as well their achievements might help firms avoid one of the biggest corporate communications sins: being boring. This was the advice offered by public relations veteran Lou Hoffman, president and chief executive officer of San Jose-based global tech PR firm The Hoffman Agency, who for 30 years has managed the reputations of the likes of global business giants …
