Australian Cotton ‘Pick of the Crop’ as More Global Consumers Demand Sustainable Fibres
Consumer desire for sustainably produced goods is driving domestic and global demand for Australia’s $2.5-billion cotton crop, according to retailers and millers. Leading brands are now introducing clothing ranges made entirely from Australian cotton as an alternative to cheaper fibre mixes. “More and more international retailers and brand owners want to know the story about the production cycle,” Cotton Australia CEO Adam Kay told ABC News. “They want to know about the sustainability and the environmental story,” he said, adding the industry had worked hard for years on winning a social license to operate. “We can clearly demonstrate over 40 …
