Organic agriculture is going mainstream, but not the way you think it is.
One of the biggest knocks against the organics movement is that it has begun to ape conventional agriculture, adopting the latter’s monocultures, reliance on purchased inputs and industrial processes. “Big Organics” is often derided by advocates of sustainable agriculture. The American food authors Michael Pollan and Julie Guthman, for example, argue that as organic agriculture has scaled up and gone mainstream it has lost its commitment to building an alternative system for providing food, instead “replicating what it set out to oppose.” New research, however, suggests that the relationship between organic and conventional farming is more complex. The flow of influence …