Sustainability is the reason Ikea are selling bikes
Curtin University food and agribusiness marketing professor Peter J Batt said the likes of Nestle, Kelloggs and Heineken were making dramatic changes within the Sustainable Agriculture Initiative. “Sustainability is becoming mainstream,” Batt told HuffPost Australia. “Big multinationals are involved in the Sustainable Agriculture Initiative to say to their suppliers ‘I’ll only take your product if you can show me it’s farmed sustainably’.” Batt said this meant changes to farming methods, supply chains and attitudes to ethical issues. “There’s a saying that it’s hard to be green when you’re in the red,” Batt said. “Increasingly businesses are finding ways to be …