Managing all communications, brand and content aspects of client conference brands and  the associations it represents across multiple channels to drive engagement, event registrations, membership, retention and positive customer experience.

With a focus on content, social media, channel optimization, brand consistency, segmentation, analytics and meaningful measurement.

Development of strategy and positioning assigned for each brand/event/client.

• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, video, print and off-line.
• Identification of key audiences and development of company profiles.
• Development, acquisition and management of content including implementation of a rolling calendar of content.
• Integration of content activities within traditional marketing campaigns.
• Conducting ongoing usability tests to gauge content effectiveness.
• Gathering data and handle analytics and make recommendations based on those results
• Leveraging current data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate/engage customers that leads to critical metrics.
• Establishing work flow for requesting, creating, editing, publishing, and retiring content
• Conducting periodic competitive audits
• Media relations, publicity and issues management
• Digital Newsletters Communications
• Marketing communications copywriting

What about you?

• You are fully entrenched in social media culture and understand the fine line of managing a professional, but effective social media presence.
• You want to work hard, which is easy to do as there is no work politics to sift through, our focus is solely on client success.
• You have an advanced understanding of web technology and how it supports marketing.
• You like writing and are good at it, and have strong proofreading capabilities.
• You have strong marketing foundational knowledge, are organised and can work independently.
• You like to analyse complex business challenges and come up with creative ways to solve them.
• You like having a variety of challenges and touch on all facets of marketing.
• Your attention to detail is impeccable. You produce a work product that requires little modification. You are almost a perfectionist.
• You are a better than average math student and can navigate numbers and formulas quickly when required.
• You understand how to analyse metrics/data, and how to segment and report it in a logical fashion.
• You are even tempered and understand how to deal with people.
• You check your ego at the door and are always open to constructive feedback. If you take things personally, you’re not the right fit.
• You are smart, creative, accountable, willing to go the extra mile, and really “get it”.

Requirements

• 2+ Years of Social Media Marketing experience in a corporate marketing or agency marketing role.
• 2+ Years of Social Media Marketing in a B2B capacity. In other words, the primary target audience you’ve been chatting up on social media over the past couple years are business people, academics, professionals, decision makers, and industry thought leaders.
• 2+ Years of Social Media Marketing experience on all major social media platforms – LinkedIn, Blogs, Twitter, Facebook, Google+, YouTube, and SlideShare. We include email marketing in the mix.
• Verifiable examples of social media marketing successes and wins.
• Impeccable attention to detail.
• Exceptional business writing skills and can visualize as well as convey a message into relevant and interesting content.
• Expert level skills in using and navigating social media networks’ native web apps, 3rd party social media tools, and “the internet” to run it all.

We are very selective in who we hire. Our expectations are high because we only deliver the best for our conference clients.

Is this you? Just tell us why and attach a resume and we will talk soon.  All emails to This email address is being protected from spambots. You need JavaScript enabled to view it.

Gold Coast based position